Knoops, the pioneering British brand which has revolutionised chocolate drinks, is launching in Oxford on 11 February with a new store at 21 Turl Street.
Knoops already has a cult following in London, Sussex and Brighton and is already expected to be a huge hit with locals, tourists and the student population in Oxford.
The new ‘store’ offers a variety of chocolate drinks made with different chocolate percentages and then ‘blended’ in-store by trained ‘Knoopologists’.
“We are passionate about what we do and look forward to bringing something new and exciting to the vibrant Oxford community”
For the full Knoopology experience, you need to follow the suggested four-step method for the perfect chocolate drink – choose your hot or cold drink, then the chocolate percentage (there are 20 different types to select, from a sweet, creamy 28% White all the way up to the 100% Extra Dark from the Solomon Islands), then a milk (there are six non-dairy milks available), before concluding with some flavoursome add-ons.
Try as a smooth hot chocolate, as an iced chocolate or even a milkshake.
Oxford’s patisserie Gatineau‘s famous pastries will be on sale to accompany the hot chocolates.
Knoops launched in 2013, opening its first store in Rye, East Sussex, and now has four further outlets in London and one in Brighton.
Jens Knoop, international chocolatier and founder of Knoops, says: “Visiting Knoops is an experience where we connect our customers with their love of chocolate, delivering a real hug in a mug. We are very passionate about what we do and look forward to bringing something new and exciting to the vibrant Oxford community.“
Jens Knoop will be at the Oxford store to meet and greet visitors between February 12–14. Plus there is a student discount 15% on all hot and cold drinks.